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H&M takes step toward fashion circularity

by Emily Farra



H&M proposed one solution last month: Looop, a machine in its Stockholm store that shreds old garments into new ones over the course of five hours. “The purpose of it is to engage our customers and help them understand their old garments have value,” explains Pascal Brun, H&M’s head of sustainability. “It’s also about making sure they experience the process of recycling, so it triggers behavioral change.” Looop is still in its early stages, so its capabilities are limited; it likely can’t recycle blended materials, which are difficult t

It was around 2012 in New York when Juho Pihlajaoja, the founder of Variety second hand & vintage store got the i

VOGUE 2020



….But it wasn’t just that we didn’t “need” new clothes this year. A perfect storm of crises has caused fashion to lose some of its luster. In response to that spending dip, brands attempted to offset their losses by canceling orders from their factories, triggering a garment worker crisis in the Global South. Four million Bangladeshi workers were out of a job and on the verge of starvation. By June, fashion was forced to recognize its systemic racism in the wake of George Floyd’s murder. And through everything, the climate crisis reached a tipping point; its PR efforts notwithstanding, the industry has made little progress in curbing its environmental impact.

Vintage bridal couture by adornment

Inspired by the sensual silhouettes renascent of the seductive 1930s and the untamed 1970s, Adornment Studios’ design of bridal couture turns to modern muses with a nostalgic savour. 

Bias- cut skirts in silk crêpe marocain, draped waistlines and plunging backs, empire necklines and fluid silk chiffon; all cut from leftover fabrics from the Italian haute couture houses and crafted by hand in Stockholm. Each piece carries with it an effortless savoir fair – the unique charisma of a woman who knows who she is and who refuses to carry the “bridal uniform”.