H&M proposed one solution last month: Looop, a machine in its Stockholm store that shreds old garments into new ones over the course of five hours. “The purpose of it is to engage our customers and help them understand their old garments have value,” explains Pascal Brun, H&M’s head of sustainability. “It’s also about making sure they experience the process of recycling, so it triggers behavioral change.” Looop is still in its early stages, so its capabilities are limited; it likely can’t recycle blended materials, which are difficult t
It was around 2012 in New York when Juho Pihlajaoja, the founder of Variety second hand & vintage store got the i